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Online shopping has become more popular than ever, as e-commerce websites have sprouted up all over the Internet. Today, people can buy books, CDs, and clothing from the comfort of their own homes. Now, marketing/computer buffs have come up with a new gimmick: online grocery shopping.
Various websites offer the service, allowing an online shopper to cruise the cyberaisles to find the best discount on all their favorite products. Stores like Netgrocer (netgrocer.com) give the shopper the ability to compare prices on anything from tomatoes to macaroni and cheese. Once you have finished loading up your cybershopping cart, Netgrocer specifies a time for the following day to deliver the goods.
The downside is that you will get killed paying extra money for the delivery, but then again, this service is for people who mostly don’t have the time or ability to run outside to get groceries. It is very specific in who it is trying to service. Another downside is that it hasn’t caught on enough for the service to be available in towns or cities outside of the major metropolitan areas of America.
However, the upside is that stores like Homegrocer.com plans to add 20 new delivery areas within next year. Additional e-grocers include Homeruns (homeruns.com), Webvan (webvan.com) and Peapod (peapod.com). Each store delivers to selected metropolitan areas.
Another tidbit of good news is that local grocery stores are beginning to carry a modified version of this service as well. Although groceries will most likely not be delivered to your doorstep, local grocers like GIANT and Safeway provide a service where you can purchase certain goods from priceline.com. Once you have selected the groceries that you want, you pay for it online and then when you visit their store, you simply show a cashier your membership card and pick up the products.
Imagine, in a couple of years if you could select the groceries that you want from a Safeway or GIANT and pay for it online so that you no longer would have to fight the weekend grocery store traffic, wait in long lines or travel to the store at 2 in the morning to move with ease through the store. You simply make your order and then go pick it up. Marketing teams from these stores are exploring options like these to make them a reality in our cyber generation. Gee, I wonder what I would like to get from the store this week?
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