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Festivals of Colors Attract Arab Tourists in Malaysia

Malaysia hopes to attract more Arab tourists

By Kazi Mahmood, IOL South East Asia correspondent

Kuala Lumpur, July 22 (IslamOnline) - Malaysia has become a major tourist attraction for Middle Eastern tourists, mainly from the United Arab Emirates (UAE), Saudi Arabia and other neighboring nations, news reports said Monday, July 22.

Arab tourists now fly into Malaysia with bigger families, stay longer and spend more. What attracts them is that Malaysia is a mainly Muslim country, where halal (permissible) food is available everywhere and the people always friendly.

Recent figures show that Malaysia is gearing to have 20 million tourists annually by the year 2010. Last year, 12.7 million tourists visited Malaysia, generating an income of RM24bil.

Malaysia hopes a large share of these arrivals will be from the Middle East, where the tourists have singularly boycotted European and U.S. capitals since September 11th and its aftermath.

To attract more Arab tourists, Malaysia has devised a particular plan that has given excellent results. The Ministry of Culture, Arts and Tourism recently organized the “Festival of Colors” or the “Citra Warna Malaysia”. This turned to be an instant success with Arab tourists, who were visibly enjoyed the “clash of cultures” they felt while visiting the country.

Since May 2002, Middle Eastern tourists have flocked to Malaysia in thousands, giving a breather to the local ailing hotel industry.

With the impact created by the large arrivals from the Middle East, the local tourism industry, the country’s third biggest income earner, was to play an even larger role with the steady increase of tourist arrivals.

Arab tourists who spoke to IslamOnline said they felt really at home in Malaysia with the availability of food and the quality of shops in Kuala Lumpur. They added that the many festivals of food, fruits and colors have also helped them understand better the Malaysian culture as a whole.

Arab women are now common on the posh streets of Kuala Lumpur. From Bukit Bintang to the prime Kuala Lumpur City Center (KLCC) where the tallest building on earth is located, Arab tourists are pretty much visible.

“They spend a lot. If they like the shop, many of them will visit that particular shop. I feel they find the prices cheap. Most of the shops at the KLCC sell branded products,” a shop owner at the KLCC told IslamOnline.

The government expects 150,000 Middle Eastern tourists to visit this year, up three times since 2000. Efforts are being made to attract more next year, officials said according to Bernama, the local news agency.

Malaysian tourism officials are happy that Arab tourists stay longer in Malaysia. They also tend to visit other states, particularly Terengganu, Kelantan and Penang. The opposition Islamic Party of Malaysia (PAS) runs Terengganu and Kelantan.

In a recent interview to IslamOnline, the Chief Minister of Terengganu complained of the lack of flights from Kuala Lumpur to Kuala Terengganu, where he says Arab Tourists were more than welcomed.

He said the banning of Alcohol and other illicit products in the state attracts Arab and Muslim tourists and that the state could generate more funds if these tourists could visit Terengganu.

A study published by the Straits Times of Singapore found that Middle East tourists visit at least 10 days each time, compared to an average of 5.5 days for other tourists. It is estimated that an average Arab family could spend up to U.S. $12, 000 for a two-week stay.

Some restaurants have also resorted to playing Arabic music to attract Middle Eastern tourists. Arab food is also available in certain restaurants in Kuala Lumpur.

Earlier this year, Newsweek blamed the Malaysian government for its open policy towards Arab visitors. The New York based Magazine said the relaxed immigration rules in Malaysia towards Arab tourists and visitors was a reason for the infiltration of Osama Bin Laden’s “Al-Qaida” members in Kuala Lumpur.

It pressed the U.S. authorities to charge Malaysia for allowing Arab tourists to visit Malaysia almost without any immigration difficulties and to roam in the country freely.

Malaysia, an official said, would not tighten its rules when it comes to tourists who are most welcomed in the country. Malaysia’s economy badly need a solid diversification of its Gross National Product (GDP) and become less dependent on Petrol and Construction.

With the conclusion of the successful “Colors Of Malaysia” last week, the Tourism Ministry is currently promoting the food and fruits festival that is also becoming a hit with Arab-Middle Eastern tourists.

 

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