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Muslim Fashion Show to Aid Iraq

By Firas Al-Atraqchi

20/08/2003

Two years ago, a chirpy young immigrant Iraqi woman sat in her family kitchen weighing the options before her. On the one hand, her heart had already chosen a path for her, but it was one that seemed to be the more difficult, the more challenging. On the other, she found her thoughts furiously fighting self-doubt, force of habit and environment.

For 26-year-old S. N., it was a decision that would ultimately change her life, transform her relationship with the world around her, and help her create a niche for young, active Muslim women.

“I was blessed,” she says of her decision to wear hijab, the Islamic head cover.

“It was a decision I was always postponing because of my doubts about finding a job in the U.K., or finding a husband who believed the hijab protected a woman’s attractive qualities,” she says.

Eventually, her faith in God and her desire to adhere to Islam won over her fears. The week she chose to wear hijab was one of the most exciting, most high-spirited in her life. Her decision would ultimately strengthen her resolve in Islam and make her feel closer to God.

“In time, the hijab became an extension of who I am, a part of me,” she says, laughing at her initial fears.

S. N. credits a lengthy conversation with other Muslims at a self-empowerment series of sessions called Landmark Forum. Her conversations, as well as what she discovered about herself, led her to realize that too much emphasis was placed on physical appearances.

S. N. met another Muslim, Karine Larouci, a French convert who had married an Algerian man. Despite family protests and outburst, Larouci willingly chose to convert to Islam four years after her marriage. She also opted to wear the hijab with S. N..

And that’s when both women discovered something wasn’t quite right in the world of young Muslim women living in non-Muslim countries.

“My friends and I were constantly frustrated with not being able to find trendy fashionable clothes that were loose and long enough to allow us to remain in integrity with Islam,” says S. N..

S. N. and Larouci realized that it was difficult enough to choose to wear the hijab in the midst of the west’s perception of Muslim women, let alone not find any proper attire. The tragedies of September 11 had just created a zealous atmosphere targeting Muslims in North America and Europe, and the two women felt that more should be done to alleviate the living conditions of Muslim women in these countries. In short, S. N. and Larouci wanted to make it as easy as possible for young Muslim women who were thinking of wearing the hijab.

After taking a Self Expression and Leadership Program (SELP), S. N. and Larouci felt it was high time they put their thoughts into action.

In early June, the young women decided that they would put together a fashion show of Islamic designs for women and donate the proceeds to an Iraq relief fund.

The decision to help with the Iraq relief fund was an almost knee-jerk reaction to the daily events that are unfolding in Iraq, where a majority of the population find themselves without electricity, adequate drinking water, and sufficient food supplies.

The fashion show, scheduled for Saturday, August 23 from 5-9 p.m., at 138 Maple Road in Surbiton, Surrey, will donate all proceeds to Islamic Relief, a volunteer charity organization currently distributing food aid to over 30, 000 Iraqis in Baghdad, Diyala, Karbala, Wasit, and the Al-Anbar Governorate. Beneficiaries have included orphans, the disabled and very poor households. Islamic Relief has also been involved in the Baghdad Clean-Up Project, which has cleared central streets of rubble and decomposing waste that was creating a health and traffic hazard. Despite the dangers, Islamic Relief staff in Iraq are hard at work helping to alleviate suffering.

S. N. and Larouci knew this would be a challenging undertaking and they admit that they maybe somewhat green at advertising and public relations. Armed with business and leadership skills they picked up in the SELP, they immediately called on the support of family and friends and circulated the word in London, Paris, the U.S., and throughout the Middle East that they were looking for Islamic clothiers and their wares.

Although the idea of an Islamic fashion show is not novel (many are held every year in non-Muslim countries by Muslim clothing companies), the fact that this is an independent effort launched by two young women who are also consumers inspired the Muslim community in London and elsewhere.

Fashion Shows may inspire the Muslim women in UK to become more proactive in their lifestyles and in their communities 

The fashion show has gained the support of local vendors and businesses. Donations and discounts for food and drinks were offered by local Middle Eastern shops, restaurants and cafes, hairdressers, a make-up artist, and a local print shop.

The girls modeling the various fashions are all friends of the organizers, with some having participated in previous Islamic shows in Ilford, London. Islamic fashions are being flown in from Jordan and the U.S. and will be shown in addition to the works of a London-based fashion designer.

“The fashion show is also an opportunity, a forum to promote the designers of these Islamic clothes collections,” says Larouci.

The ₤12 entrance charge includes food and drink and an automatic entry into a drawing for a door prize that was donated by John Frieda. Clothes will also be on sale after the fashion show.

S. N. explains that it is pivotal that the clothes be available for sale after the show. “I don’t want this to be where women come and see clothes they can’t have,” she says.

While S. N. pretends not to suffer from lack of sleep and sore feet from the advertising, promotion, and media relations groundwork she has covered, she readily admits that this is just the beginning of what she hopes to accomplish.

Her vision is to create an environment where women no longer feel constrained in the clothing options offered to them.

“I want to establish a foundation that will help Muslim women readily find fashions,” she says.

“They shouldn’t feel deprived of good clothing just because they choose an Islamic lifestyle.”

S. N. hopes the fashion show will inspire other Muslim women in the U.K. to become more proactive in their lifestyles and in the communities.

If the show is a success, she says, she will begin a new, more ambitious project: to meet with various Muslim fashion designers and discuss a new line of clothing specifically geared towards women of her generation.


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