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The Role of Brainwashing in Current Events

By Karima Burns, MH, ND

18/04/2002

Perhaps the most difficult thing the average Muslim deals with on a daily basis since September 11th is the massive brainwashing techniques and programs being employed by both Islamic extremists as well as the American government. So have you fallen victim to a brainwashing technique? You may be surprised to find out you have without even knowing it.

To begin with, one must first state the most basic of all facts about brainwashing: In the entire history of man, no one has ever been brainwashed and realized, or believed, that he had been brainwashed. Those who have been brainwashed will usually passionately defend their manipulators, claiming they have simply been "shown the light" or have been transformed in miraculous ways (Sutphen).

Dick Sutphen says that “missionary work” is a "nice" term for brainwashing and any study of brainwashing has to begin with a study of Christian revivalism in eighteenth century America. He says that Jonathan Edwards accidentally discovered the techniques during a religious crusade in 1735 in Northampton, Massachusetts. By inducing guilt and acute apprehension and by increasing tension, the "sinners" attending his revival meetings would break down and completely submit. Technically, what Edwards was doing was creating conditions that wipe the brain slate clean so that the mind accepts new programming. The problem was that the new input was negative. He would tell them, "You're a sinner! You're destined for hell!" As a result, one person committed suicide and many another’s attempted suicide or thought of it. Cults are another famous hotbed of brainwashing techniques.

Brainwashing techniques are not new, however. Brainwashing has been used for hundreds of year, but only recently has it been scientifically analyzed and recorded. Ivan Petrovich Pavlov, famous for his discovery that a dog fed to the sound of a bell would salivate upon its sound, recorded three distinct phases in a person that is being brainwashed. He called these progressive states of transmarginal inhibition. The first stage he identified was the Equivalent Phase, in which the brain gives the same response to both strong and weak stimuli. The second is the Paradoxical, in which the brain responds more actively to weak stimuli than to strong. The third is the Ultra-Paradoxical Phase, in which conditioned responses and behavior patterns turn from positive to negative or from negative to positive. With the progression through each phase, the degree of conversion becomes more effective and complete.

The way to bring a person through these phases are many and varied, but the usual first step in religious or political brainwashing is to work on the emotions of an individual or group until they reach an abnormal level of anger, fear, excitement, or nervous tension. The progressive result of this mental condition is to impair judgment and increase suggestibility. The more this condition can be maintained or intensified, the more it compounds. Once catharsis, or the first brain phase, is reached, the complete mental takeover becomes easier. Existing mental programming can be replaced with new patterns of thinking and behavior.

Other often-used physiological weapons to modify normal brain functions are fasting, radical or high sugar diets, physical discomforts, regulation of breathing, chanting in meditation or prayer, the disclosure of awesome mysteries, special lighting and sound effects, programmed response to incense, or intoxicating drugs.

Increasing the effect of brainwashing is the modern acceptability of this method of communication. Because the modern citizen of the mass media age is naturally exposed to brainwashing through television, advertisements, political campaigns and other means, the techniques have become almost second nature to some people. Some people so naturally use the techniques that they would be shocked if someone accused them of employing methods of brainwashing. In addition, many of the techniques have been purified by including them in seminars on effective marketing techniques or public speaking skills, or in books on how to win friends and influence people. In fact, brainwashing has become such an acceptable technique that the word itself is hardly seen in the press anymore and thought to be extinct by many except in the realms of the torture chamber or cult rituals.

Brainwashing, however, is more alive and well than ever before. This is, in fact, most apparent in television broadcasting. By the age of 16, children have spent 10,000 to 15,000 hours watching television- more time than they spend in school. In the average home, the TV set is on for six hours and 44 minutes per day-an increase of nine minutes from 2001 and three times the average rate of increase during the 1970s.

David Finch, in his article “Manipulation of the Media” says that when you start to combine subliminal messages behind the music, subliminal visuals projected on the screen, hypnotically produced visual effects, sustained musical beats at a trance-inducing pace you have extremely effective brainwashing. Every hour that you spend watching the TV set you become more conditioned.

In the Arab world, where television is less prominent it is often radio, Friday prayer or schools in which the techniques are most effective. Although these techniques are also used in the radios, churches and schools of the Western world, television still remains the number one influence on the Western youth - while schooling and religious instruction are still the number one influence on Arab youth.

Techniques

Voice Techniques

A "voice roll" is a patterned, paced style used by hypnotists when inducing a trance. It is also used by many lawyers when they desire to entrench a point firmly into the minds of the jurors. A voice roll can sound as if the speaker were talking to the beat of a metronome or it may sound as though he were emphasizing every word in a monotonous, patterned style (Martin). In American media news announcers often employee this technique in their delivery of the news. In the Middle East or in mosques around the world, unscrupulous users of this technique can even use the rhythmic cadence of the Qur'an to serve their purposes.

Neuro-Lingustics

Neuro-Linguistic training is often given to government employees and is readily available to anyone willing to devote the time and pay the price. Versions of this training are also given to salesmen and missionaries. The theory behind Neuro-Lingustics is that the left half of your brain is analytical and rational and the right side is creative and imaginative, so if one can distract the left-brain and keep it busy, the right brain would be more susceptible to suggestion. Ideally, the persuader generates an eyes-open altered state of consciousness, causing one to shift from beta awareness into alpha; this can be measured on an EEG machine. They then distract the left-brain by getting it to agree to logical thought and then they kick in the last persuasive sentence (Sutphen).

Recent tests by researcher Herbert Krugman showed that, while viewers were watching TV, right-brain activity outnumbered left-brain activity by a ratio of two to one. Put more simply, the viewers were in an altered state in trance more often than not. They were getting their Beta-endorphin "fix." (Sutphen). This also happens quite frequently in religious sermons.

Another way to distract the left brain is to bombard the listener with a number of statements in which they would most likely agree with and then at the end of the speech to literally sneak in a sentence while the listener is still nodding their head “yes”. This is common in political speeches in the media worldwide.

This technique was used by both sides of the issue immediately following the September 11th attacks. In the American media the President would start by stating a number of obvious statements such as, "The attack on the World Trade Center was a horrendous assault on humanity". He would end with a statement such as, "We must now show the world that America will stand up to terrorism”.

In the camps of Osama bin Laden, he employed similar techniques. First, he would state a number of popularly agreed upon views of the Western World, add a few supposed facts to the mix and end with an obvious conclusion that "The people who have done these horrible things needed to be punished”.

In an interview with the Qatari satellite channel Al-Jazeera, bin Laden started by describing the American people as immoral, with no values, using American films as his ultimate proof. He then expressed his admiration for the implementers of the U.S. embassy bombings in Nairobi and Dar es Salam saying that the embassy in Nairobi was the center for series of repeated schemes from which an American invasion was launched into Somalia, leading to the deaths of 13,000 persons. He then called for targeting U.S. citizens all over the world (Arab News).

Subliminals

Subliminals are hidden suggestions that only the subconscious perceives. They can be audio, hidden behind music, or visual, airbrushed into a picture, flashed on a screen so fast that one doesn’t consciously see them, or cleverly incorporated into a picture or design. Department stores using this technique reported a 37 percent decrease in shoplifting by simply imbedding the words don’t steal in their music tapes. Subliminals are supposedly illegal in advertising and other forms of media. However, they are not regulated strictly in America and in other parts of the world are not regulated at all.

A Play on Words

It’s not what you say but how you say it is a traditional wisdom. This is nowhere more obvious than in brainwashing techniques. Recently, however, the power of correct word choice has also been given more favorable press when it was labeled as politically correct speech. At this time a number of phrases in the American language were changed to reflect a more positive and respectful attitude towards diversity. One example is the change from the word "blind" to "visually challenged". However, the same play on words can also serve a more negative purpose. A good example of this deceitful technique was used by the American government in the Panama invasion by referring to the "aerial assassination attempt" as "Operation Just Cause" (Martin).

In the same way, when American soldiers are faced with a "target-rich environment", it probably means they got to fire into a crowd. But the word "rich" has an automatic subconscious appeal. The term "surgical strike" gets used because the term "surgical" brings with it a positive association with doctors and saving lives. Missiles have also been called "peacekeepers".

In recent months the words “War on Terrorism” have been employed to justify a great number of military actions taken by the American government. In the world of bin Laden, Americans have been called "The Great Satans" and his targeting of the American people has been often referred to as a "Fight Against the Evil Powers of Satan" or "The Evil Empire."

The First Impression

Most people form long lasting, if not permanent appraisals of strangers based on their "first impressions" The same thing happens with news stories, and other areas of information dispersal. In the American media, the first impression everyone had of the events of September 11th were photos of planes hitting the World Trade Center interspersed with photos of Osama bin Laden. In the world of fin Laden and also in the world of the Palestinian “suicide bombers”, followers are often carefully groomed at educational institutions where the first impressions fed to the students are of an evil Western society attacking and undermining an innocent and pure Islamic nations. In some schools children are even taught that the words cross, Christian or pig should not even be uttered or at least be uttered with distain. This first impression left on the children sets the stage for future susceptibility to suggestion.

Make Sure Everyone Gets the Same Story

Perhaps the worst aspect of the media brainwashing is the degree to which the financial, political and religious elite are able to coordinate and synchronize the various newspaper and T..V networks. Press releases are the epitome of this phenomenon. The average newspaper reader still believes that reporters are noble seekers of information and truth when in reality most reporters stay in their office reading the news wire feed or press releases that have been handed to them by large companies, government agencies or other special interest groups. Reporters are basically told what stories to cover by being given a limited but large enough choice that they do not have to bother looking for new stories themselves. In this way the stories are biased before they even reach the press. In many cases content is also restricted with the popular phrase, "We wouldn’t want to offend our advertisers."

In the world of bin Laden, a different technique is used to make sure everyone gets the same story. News media channels are reduced to one or two or are all controlled by one central source that insures that all news is synchronized and censored. This gives more or less the same result of the press release method of the Western media, but in a more obvious way. However, Americans are not immune to the same technique. Since the 1920’s, the number of cities with at least two daily newspapers has dropped from over 500 to 19.

Playing Down the Facts

Many times the facts in an issue are downplayed. When Osama bin Laden calls Americans “Satans” and points out the obvious proof of their immorality on films and television shows he downplays the fact that many Americans are actually very religious and moral in character, that American films do not represent the morals of American people and that, in addition, many Americans are dedicated Muslims.

The American government is also famous for downplaying facts. The American government and media branded as terrorists those Iranians that were holding the American hostages in the 1970s. But few Americans either know or remember that the hostages were taken in desperation, as a bargaining tool to get back the billions of dollars that the U.S. helped the Shah to "REMOVE" from Iran when he was thrown out by his own countrymen. Moreover, it is not well remembered that the Shah only came to power in the first place due to the covert activities of the CIA chief Allen Dulles, and his brother John Foster Dulles who was Secretary of State. The CIA covertly funded terrorist street gangs in Iran to carry out operations that purposely led to the overthrow in 1953 of the then ruling premier of Iran, Dr. Mussadegh, who was not pro-American.

Although the truth is usually eventually leaked out on all fronts, the rule of first impressions has already left its indelible mark and the truth is usually greatly weakened or discarded by the time it is discovered.

So what is the solution when we, as well as our children are being brainwashed in the schools, through TV and radio and even in our mosques and churches? Experts on cult science and brainwashing suggest that the number one weapon against brainwashing is awareness that it is taking place and the effort to gather ones own information. They suggest:

1. Reduce exposure to news. Watching or reading the news on the weekend is usually enough. One can read headlines during the week if they feel the need.

2. Reduce exposure to television.

3. Don’t believe everything you read or hear. Confirm it with at least three varied, independent and documented sources before you take it as a truth. In this new age of information this is not as hard as it sounds.

4. Don’t pass on e-mail messages until you can document their authenticity. This new forum for brainwashing has become rampant with photo-manipulation, folk-tales and lies. Many are documented at special research sites, but even the proven hoaxes are still circulated on a daily basis doing their damage.

5. Be aware of the techniques being used on you. This simple awareness can often short-circuit many efforts.

6. Don’t think anyone is immune. Brainwashing can even be used in the sermons after the Friday Prayer or by a friend who sends you daily or weekly e-mail updates. The person may not even know they are using brainwashing techniques. In some cases they have been so affected by them themselves that they now naturally employ them as a matter of normal communication.

As Muslims we know that one of the prime users of the brainwashing technique is the shaitan (devil). To combat his ploys we need only to recognize them and pray that we do not fall victim to them ourselves. 

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