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Arabia Seeks Foothold in Tourist Landscape 

"We promise you an experience that will hit your soul, mind and spirit," said Prince Sultan.

DUBAI, May 6, 2006 (IslamOnline.net & News Agencies) – Saudi Arabia is embarking for the first time on an ambitious tourist scheme, encouraging people from all the world over to discover its obscure breathtaking sites.

"We promise you an experience that will hit your soul, mind and spirit ... (with) lots of nightlife," Prince Sultan bin Salman, who heads the kingdom's Supreme Commission for Tourism, told reporters in Dubai at the opening of a tourism promotion expo, Agence France-Presse (AFP) reported Saturday, May 6.

"We have nothing to hide, we will open up so the world can see," he said, emphasizing that the term "nightlife" for Saudis tends to mean wholesome family activities -- rather than what may be enjoyed after dark in the West.

Prince Sultan promised visas in 24 hours, which would be a far cry from the current cumbersome process that takes weeks if not months in some cases.

Prince Sultan said the kingdom wants to attract 1.5 million tourists a year by 2020, excluding the millions of Muslims that flock to the kingdom for hajj, the annual pilgrimage to Makkah, and a lesser pilgrimage known as umrah.

He spoke of the ambitious goal of making tourism account for 18 percent of the gross domestic product by 2020, in a country that is the world's largest producer and exporter of oil.

The kingdom joined the World Trade Organization (WTO) in December and has a significant youthful population eager to embrace globalization.

But it is not backpackers that the kingdom is after. Prince Sultan wants to attract well-heeled and discerning tourists eager to soak up a taste of the real Arabia.

"I think 70 percent of tourists today are after a cultural and traditional experience," he said.

But despite the novelty of a Saudi vacation, the country is struggling to root out suspected Al-Qaeda-linked terror that has since 2003 targeted foreigners in a bloody and vicious campaign of bombings and shootings.

Obscure Sites

Off-road adventures in the vast Rub Al-Khali desert is one of Saudi tourist attractions.

Although the holy cities of Makkah and Al-Madina Al-Munawarah are off limits to non-Muslims, the prince spoke of the charms of the many picturesque oases, valleys, mountains and even bountiful countryside.

He touted the pleasures of snorkeling and diving off the country's western Red Sea coast, whose beautiful coral reefs are said to rival those in the popular Egyptian resorts of Sharm el-Sheikh and Hurghada.

There is also tremendous potential for off-road adventures in the vast Rub Al-Khali desert, or Empty Quarter, to the southeast and the mountainous regions of Asir and Hijaz to the west.

And in a well-timed announcement, authorities revealed this month that they had unearthed a town near Al-Ula in northwestern Saudi Arabia that could date to the 9th century and was an important stopping point for caravans heading to Makkah.

The area is already home to the ancient city of Madain Saleh, regarded as the second most important for the Nabatean kingdom after Jordan's Petra.

Hand-in-hand with the security measures "reformist" King Abdullah bin Abdel Aziz also instigated tentative reforms, mainly political and educational, over the past years.

This has included the launching of a national dialogue involving various segments of society, and the holding of unprecedented nationwide elections to pick half the members of municipal councils in 2005.

King Abdullah has also established the National Committee for Human Rights and a Press Syndicate for the first time in Saudi history.

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