WASHINGTON,
October 10 (IslamOnline.net & News Agencies) - Seeking an
alternative to the curvaceous flashy Barbie, Muslims can move over and
have Razanne, with long-sleeved dresses and head scarf.
Making
a delightful playmate and providing an ideal role model for little
Muslim girls, the 12 inch pre-teen doll is to be offered for sale in
the Middle East, according to afcnewssource website.
There
are now five different Razanne dolls, each emphasizing an important
lesson for young Muslim girls, from the teacher and student Razanne
dolls to the Razanne that comes replete with a prayer rug.
Ammar
Saadeh, one of the inventors of the doll, said that he created Razanne
because there was no Barbie doll that was a positive role model for
Muslim girls.
Saadeh
would not reveal the doll's sales figures, but he said retail sales
over the company's Web site account for a majority of the almost
30,000 dolls sold per year.
In
Livonia, Michigan, Ammar and Sherrie Saadeh created Razanne as an
alternative to Barbie for Muslim girls three years ago at their toy
company NoorArt.
Unlike
Barbie, Razanne, with her modest dress and a removable hijab,
exemplifies the virtues of a proper, young Muslim woman, such as
modesty, piety and humility, said Saadeh.
Way
For Values
For
Saadeh, the doll not only fills a marketing void but also offers
Muslim girls someone they can belong to.
"The
main message we try to put forward through the doll is that what
matters is what's inside you, not how you look," he said.
"It
is a tool for young Muslim girls to learn the value of things like
education and religious piety instead of focusing on their bodies as
the most significant aspect of their lives, he added.
Saadeh
said her aspirations are representing those of a modest Muslim girl.
"It
doesn't matter if you're tall or short, thin or fat, beautiful or not,
the real beauty seen by God and fellow Muslims is what's in your
soul," he said.
On
the drawing board for future dolls are Dr. Razanne and possibly even
Astronaut Razanne. There's also Muslim Girl Scout Razanne, complete
with a cassette recording of the Muslim Scout's oath.
Saadehs
created School Razanne, which comes with a schoolbag, books and pants,
in a bid to underscore the important role education plays in the lives
of Muslim girls, reported afcnewssource.
It
is meant to emphasize the importance of education and that young
Muslim girls can attend public school dressed in traditional Muslim
attire, including a hijab, and have the confidence to succeed in their
studies, said Sherrie.
Other
versions of the doll include and In and Out Razanne, who comes with
two outfits: a western styled dress and makeup, meant to be worn
casually at home, and a proper long Muslim dress and head scarf meant
to be worn outside the home.
Praying
Razanne is another version that comes with a rig and a little toy
Qura'n.
'Teaching
Toll'
Ammar
said the reception to Razanne has been "overwhelmingly
supportive," and that he has sold tens of thousands of the dolls.
After
surveying 110 families who purchased Razanne, the toy manufacturer
said parents were finding their young daughters mimicking the Islamic
values the dolls were meant to reinforce.
Mimo
Debryn, who purchased a Razanne Doll for her 10-year-old daughter
Jenna, says the doll is more than a toy - it's a teaching tool.
"Every
religion teaches modesty, and for Muslims too, it's important to teach
our young girls this, to keep their arms and legs covered with the
traditional long dress when they're in public," says Debryn.
In
the United States, Mattel, which makes Barbie, markets a Moroccan
Barbie and sells a collector's doll named Leyla, said a press report.
Leyla's
elaborate costume and tale of being taken as a slave in the court of a
Turkish sultan are intended to convey the tribulations of one Muslim
girl in the 1720s, it added.
"It's
no surprise that they'd try to portray a Middle Eastern Barbie either
as a belly dancer or a concubine," said Saadeh, adding that
countering such stereotypes was one of his main aims in developing
Razanne.