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| Basic
Media Training * |
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| Emphasise
that this is your country |
When
you are organizing a demonstration or similar public event, it
is of crucial importance that you have some basic skills in
dealing with the media.
First,
one or two official spokespersons should be appointed to be
the primary representatives of the organization to address the
media. These people should have in-depth knowledge of the
matter that is being defended in the demonstration and get
intensive media training. Furthermore, the other people on the
organizing committee should at least receive basic media
training.
The
training can be provided either by an official media training
institution, or (Muslim) journalists or media personalities
can be approached to provide the training.
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Below are
some basic points that should be covered in any good media
training: |
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Ask
yourself if you want to be interviewed during the
demonstration or not. It is important to be prepared to be
addressed by the media and to make a confident impression.
If you do not want to be interviewed, always refer the
journalist to the official spokesperson.
If
you do want to be interviewed, take your time to think about
each question. You will regret it later if you rush your
answers.
Always
stick to the topic you are being asked about. Don’t
elaborate on side issues that are not immediately relevant
for the demonstration.
Make
sure you know the central demands or claims of the action
group inside out and be ready to list them instantly at any
point, for example.
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Against
curtailing individual liberties such as the right of
freedom of expression and the right to practice one’s
religion
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Against
forced homogenization of society.
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For
an open society with respect for lifestyles that are
different from the mainstream.
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For
a just and consistent implementation of the constitution
(if the constitution of the particular country or region
sufficiently safeguards freedom of religion)
Remember
that your freedom to express yourself implies
responsibility. You are personally responsible for
everything you say and can be held accountable for it.
Don’t
be defensive. They are wrong, we are not. We are simply
demanding our lawful rights as civilians.
Remember
that you cannot be held responsible for what other Muslims
do in the name of Islam, you only speak for yourself (for
example, you do not have to answer questions about terrorism
perpetrated by Muslims in Bali or Saudi Arabia).
Do
not answer if you do not know enough about the matter you
are being asked about. Simply say, “I do not know enough
about this matter so I cannot answer your question.” It is
better to remain silent than to say something stupid or
inaccurate.
Stay
cool and do not react in an emotional manner because the
viewer, reader, or listener will not understand your
emotions. Emotions distract from the issue that is really at
stake.
Speak
in clear one-liners for television and radio. Usually only
snippets of the interview will be broadcast, so be sure to
only mention essential matters.
For
interviews with the written press, longer answers and
arguments may be given.
Always
let someone else stand next to you when you give an
interview. If necessary the second person can later
corroborate what you said and can add to your answers if you
forget something important.
Make
a list of expected (trick) questions the media will pose and
go through the answers. For example
Q:
“Why do you demonstrate?”
A: “To support French Muslim women whose freedom of
choice is being curtailed.”
Q:
“Isn’t the headscarf a symbol of oppression? Why do
you wear it?”
A: “Prohibiting women to wear the headscarf is
oppression!!” Emphasize the personal choice to wear the
headscarf by emancipated, young, and educated Muslim
women.
Q:
“What about all those Muslim women who seek refuge from
domestic violence in shelters?”
A: “This is not relevant for the demonstration.”
Immediately cut off these kind of provocative questions.
Q:
“Why do I see only Muslims in the demonstration? Is the
prohibition of religious symbols not important for members
of other faiths?”
A: “You should ask them, not me.”
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If
this is so, always emphasize the illegality of the
measures you are demonstrating against in the context of
the constitution and the Universal Declaration of Human
Rights.
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Address
your public’s sense of justice by making the idea of the
measures seem unimaginable, even though you know that many
will agree with them. For example, say, “We cannot
imagine that a free and democratic country such as
Britain/Germany ...” in answer to a question such as
“The hijab is already prohibited in Turkey, so why
should we allow it here?”
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Make
it very clear that this is your country, especially when
confronted with questions such as “But in your
country/some Islamic countries the headscarf is
prohibited, too ...”
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To
summarize:
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Determine
the central points you want to transmit to your
audience and discuss and practice them.
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Give
short and clear answers.
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Don’t
be defensive.
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Don’t
be emotional.
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Refuse
to answer irrelevant questions.
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*
These tips were
provided by Dutch/Moroccan activist Fouwzia Outhmany and are based
on media training she received in preparation for a demonstration in
support of French Muslim women on January 24, 2004 in The Hague, the
Netherlands.
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