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Chettinad: A Story of Indian Arts and Crafts 

By Lalitha Sridhar

01/05/2004

A view of the teak pillars near the "thinnai"(raised platform) adjacent to the inner courtyard

Click here for more pictures

This is a young story from an ancient land. It is the story of a proud people, their enchanting legacy and eventual decline. It is a story that is, even as we communicate, hurtling towards what looks like an uncertain climax. But we all know that social histories evolve rather than end. This is the story of Chettinad, tucked away in what seems to be the middle of nowhere, deep in the Dakshin hinterland of Tamil Nadu, India’s southernmost state. It is a place of fabulous riches and legendary arts, extraordinary cuisine and unparalleled hospitality—or rather it used to be, once upon at time.

As we walk the dusty streets of this cluster of 96 villages, where the only green comes from stunted scrubs in arid land, we see signs everywhere of how the human mind can overcome circumstances with imagination. The Chettiars, from whom this region gets its name, were one of the earliest business communities in India. They settled almost mid-centre between the capitals of the Pandya Kingdom in Madurai and the Chola Empire in Thanjavur in the 13th century.

Distinctive Position in Indian Folklore

Originally living further south, at Kaveripoompattinam, they were wooed by kings and chieftains to make economies prosper. Descriptions of their wealth and skill abound in Tamil literary classics such as the Silappadikkaram. Respected for their fair dealings, charitable disposition, spiritual piety and word of honor, the community provided a benevolent leadership to what was essentially a backward region. Engaged in daring overseas trade through old sea routes, the Chettiar men journeyed to Burma, present-day Bangladesh, Sri Lanka, Malaysia, Indonesia, Japan and even Europe, trading in teak, precious stones, gold, spices and silks. They built grand mansions and beautiful temples everywhere they went but always returned to lavish their fondest attention on the land they called home.

Colorful rottars: basket hand woven from palm leaf

Under their gracious patronage (their traditions demanded that a third of their earnings be set aside for temple maintenance and social welfare), the arts of Chettinad grew to occupy a distinct position in south Indian folklore. Wood carving, silver embellishment, woven saris, palm-leaf baskets, gold jewellery, hand-made tiles, architectural styling, refined cuisine and egg plastering are among their more visible contributions to the wide-ranging repertoire of Indian arts and crafts. These masterful innovations justified the self-proclaimed sobriquet the Chettiars gave themselves—Nagarathars or the ‘sophisticated townsfolk’. Even today, Chettinad is a heritage zone dotted with the palatial homes that are called Nattukottais (land-forts).

Less than a hundred years after they were built, however, a third of these palaces are wrecked and those remaining are poorly maintained and virtually abandoned. The remaining homes, which number less than ten percent, are well kept and sporadically occupied. With the end of the colonial era, political upheavals sank many a Chettiar fortune, leaving the community astray and in debt. The Land Purchase Act that came into force in 1941, in Burma, saw entire holdings liquidated. Many people who were almost princes became paupers.

 Some survived and shifted to more lucrative, technology-driven, industry-centered ventures in the state and elsewhere after India attained its independence, but most did not. Grand ancestral homes, the epicenter of the many ritual life cycles of the community, were sold for a song to marauding armies of antiquity brokers. Along with the winds of change that swept globalized economies, the world appeared to move away from Chettinad. Nevertheless, even today, whispering through these virtual ghost towns is a history that is alive and amazing.

In harmony with nature

Activists and NGOs are now working to revive and restore arts and crafts that are on the brink of obliteration. The Chettinad sari, for example, used a unique two-ply yarn called eerily. These saris were hand-woven by the local weaver and sold door-to- door in the region. The common colours they used were yellow, orange, red and black. Originally, the colours were natural but they were later replaced by imported chemical dyes. Today, as the market adapts cunningly to find what it wants, Chettinad saris have acquired the modern distinction of being a sought-after fashion statement.

Another original technique called lime or egg plastering, involved the application of a finely ground mixture of powdered shells, lime, jaggery and spices, including gallnut (myrobalan), to walls. After plastering, the surface was gently sponged with a fine piece of cloth as the plaster ‘sweated’ out its moisture. This technique keeps the interior of the house cool in the hot and humid Indian summers and lasts for a lifetime, or longer. The muted shine and even appearance of the final finish actually comes from the egg whites. Today, this too is a dying tradition, a victim of chemical substitutes like acrylic distempers and plastic emulsions.

The architectural structure of a typical Chettiar home is a study in how human dwellings can be in harmony with nature. High ceilinged and airy, the house has several courtyards within—the one near the entrance leads to the imposing main door, usually made of extraordinarily intricate wood carvings of mythological figures. Here is the thinnai—a raised platform that served as a meeting place and also as accommodation for travelers who, in days when the fastest transport was a bullock cart, could halt overnight en route to their destination. The inner courtyard has special significance—lined with classically beautiful pillars made from granite or teakwood, it served as the venue for the many elaborate ceremonies that the community performed, from birth to marriage to death.

The exterior facade of the house of the erstwhile Raja of Chettinad

Open to the sky, welcoming sunshine and rainfall into the house, the mutram is the focal point of any old home. The four corners of the courtyard represent the directions of the universe. The open structure lets in good ventilation and light; letting the sun be a witness to the ceremonies held within its walls. There are elaborate drainage arrangements along the corners of the slanted roof that collect rainwater in brass pots placed on top of granite slabs, preventing the floor tiles from breaking. Layered red tiling, that absorbs very little heat, is the most common form of roofing. Most Chettinad houses are so large and sprawling that some of them are built across two parallel streets. They often straddle more than one block and have two main entrances, one on each street; sometimes they even have two postal addresses!

Passageways along the length of the house, on both sides, branch off into rooms that serve as private quarters. Depending on the wealth and status of the family, there may be an additional floor with more rooms. The kitchen always occupies the rear of the house, with a courtyard of its own that is more functional and less embellished. It was from here that the frugal hands of old aachis (a generic, respectful address of Chettiar women, meaning ‘older sister’) prepared an ambrosial repertoire of literally scores of vegetarian and non-vegetarian dishes. As in everything else, Chettiars never overdid the spices, preferring a subtle sensibility that showed how less could always mean more. Freshly ground coriander, cumin, pepper, fenugreek, anise and sweet stick are only some of the myriad flavors that debunk the theory that spicy means ‘hot’. Any self-respecting aachi would therefore be most disapproving of the pungent and oily menus that pass for popular Chettinad food in restaurants across modern Indian cities.

Contribution to Charity

Perhaps one of the reasons why the community commands such respect and affection is their yeoman contribution to charity. The term ‘traditional philanthropists’ could apply to their sustained and generous contributions to education, healthcare and temples in the region and elsewhere. They also built rest houses and water-supply facilities for travelers, and feeding-houses to nourish the poor. As devoted Shaivites (worshippers of Lord Shiva), they built new temples and repaired old ones. Temples were the primary institutions around which the Chettiars built their lives.

The "Ravadi's"(  palangmine carried in praise of Lord Muringa )

Like the land they made theirs, Chettiars were raised to be austere. Even when they were cared for in the midst of riches, both monetary as well as artistic, they practiced frugality as a custom. Take, for example, the vatti—traditionally a bowl that women eat their rice from, the groom’s mother usually presented the vatti, customarily silver, to the bride.  It also means ‘interest’ or ‘income’—mothers-in-law advised the new bride to ‘eat off the vatti’, meaning live off your income and never overspend. Still today, the community considers flaunting wealth to be in poor taste.

Even now, the empty streets and silent mansions of this mirage-like land come alive with sudden spontaneity. The wood speaks, gold shines, silver shimmers, saris dazzle—and visitors blink. Families return periodically to revel in celebrations and mourn their losses. Like so many old cultures, it is a land that is at a crossroads. There are serious efforts underway to revive and restore, research and respect. The older generation is finding newer ways to preserve the truths that are the collective heritage, although some pages are already missing from this precious book. Technology helps, as does a refreshing resurgence in historical pride. There are struggles and setbacks; there is also hope. This story, fortunately, has not yet ended.


* Lalitha Sridhar is a Chennai-based freelance journalist keenly interested in development issues. Your emails will be forwarded to her by contacting the editor at: bridge@islamonline.net



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